What to Post as a Travel Advisor This Summer
Your Month-by-Month Breakdown
Summer is your busiest season — and your clients know it. Between last-minute bookings, peak-season questions, and the general chaos of July and August, the last thing you want to be doing is staring at a blank caption box wondering what to post.
So let's take that off your plate. Here's a month-by-month content breakdown for summer and into early fall, so your feed stays active, your audience stays engaged, and your bookings keep rolling in.
JULY: LEAN INTO THE ENERGY
July is peak summer. Your audience is either already traveling, wishing they were, or planning something for later in the year. Meet them where they are.
WHAT TO POST IN JULY:
• 'Postcard from...' style destination content — short, visual, evocative
• Behind-the-scenes of your busiest season (yes, the chaos is relatable and builds trust)
• Client travel moments (with permission) — real trips perform better than stock imagery
• 'Did you know?' travel tips for popular summer destinations
• A personal travel story or memory — people follow people, not brochures
Pro tip: July is a great month for Reels. Attention spans are short, scrolling is high, and a 15-second destination clip with a punchy hook can outperform a perfectly written carousel.
AUGUST: PLANT SEEDS FOR THE FALL
August is a sneaky-good content month. Your audience is winding down from summer but their travel appetite hasn't gone anywhere — it's just shifting. This is when you start the conversation about fall.
WHAT TO POST IN AUGUST:
• Fall destination teasers — think Europe in October, New England foliage, shoulder season gems
• 'Fall travel is booking fast — here's what I'm seeing' posts (urgency without the pressure)
• A 'what I packed / what I'd do differently' post from your summer travels
• FAQ content based on the actual questions your clients are asking right now
• Social proof — a summer client win, testimonial, or before-and-after trip story
August is also a great time to survey your audience. A simple 'Where are you dreaming of going this fall?' story poll does double duty: it boosts engagement and gives you content intel.
SEPTEMBER: SHIFT INTO FALL MODE FULLY
September is underrated. Summer crowds are thinning, shoulder season deals are real, and your ideal client is actively researching. Your content should reflect that shift.
WHAT TO POST IN SEPTEMBER:
• Fall destination guides — top 3 picks, hidden gems, or 'where I'd go if I had two weeks' PS- we’ve also got you covered with our Destination Bundles.
• Holiday travel preview — yes, already. The advisors who win holiday bookings start the conversation in September
• Content about the value of booking with an advisor (especially powerful as DIY travelers hit walls post-summer)
• 'What I'm booking for fall' — real trips, real excitement, no script needed
• A look back at summer — your highlights, lessons, a funny moment. Human content lands hard in September
A NOTE ON CONSISTENCY
You don't need to post every day to stay visible. What you need is a rhythm — something your audience can count on. Whether that's three times a week or five, commit to it and protect it like a client appointment.
The advisors who win on social in the summer aren't the ones posting the most. They're the ones who show up consistently, sound like themselves, and give their audience a reason to keep coming back.
Need content that's already done for you? That's exactly what A Shore Thing Social is built for.