Wrap It Up Right: Your Year-End Travel Content Checklist
WRAP IT UP RIGHT
Your Year-End Travel Content Checklist
The holidays are here, your inbox is (still) full, and that week between Christmas and New Year’s? A dreamy blur. But before you go full autopilot, December is prime time for a quick content audit. That way, you roll into 2026 with clarity, strategy, and evergreen posts already doing the work for you.
HERE’S YOUR 5-STEP YEAR-END CONTENT CHECKLIST
1. REFRESH YOUR BIO + BOOKING LINKS
Make sure your Instagram bio, website footer, and email signature all point to your most current offer, lead magnet, or calendar link.
2. REPURPOSE YOUR TOP 3 PERFORMING POSTS
Scroll through your insights. What got saves or shares? Turn that caption into a Reel, or slice it into an email tip. Work smarter, not harder.
3. ARCHIVE WHAT’S NO LONGER SERVING
That expired promo highlight or link to a trip that closed 4 months ago? Archive or update. You want clients to see fresh, relevant info at first glance.
4. BATCH 3 POSTS FOR JANUARY NOW
Trust us—you’ll thank yourself later. Draft 1 educational, 1 personal, and 1 promotional post so you start strong after the holidays.
5. REVIEW YOUR CLIENT ENGAGEMENT FLOW
Still sending a 2024 intake form? Still using a "wave season" email from 2022? Give your automations and templates a once-over.