How to Use AI Without Losing Your Voice

(Or Wasting Hours)

AI tools like ChatGPT can help travel advisors write faster—but they can also leave your content feeling... a little robotic.

Here’s how to use AI well, without sounding like everyone else:

1. START WITH A STRONG PROMPT

The better your input, the better your output. Try giving context like audience, tone, or structure.

2. ADD YOUR OWN SPIN

Tweak what AI gives you. Layer in your voice, your experience, and real client stories.

3. USE IT TO SPEED UP, NOT REPLACE

Let AI help with brainstorming, formatting, or first drafts—but you are the magic.

Want 900+ travel-specific prompts that actually sound like you? Check out The Ultimate Prompt Vault in the ASTS Resource shop.

WANT TO BATCH OUT SOME OF THIS TOGETHER? We’d love to help!

—Nikki,

A SHORE THING SOCIAL

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The Travel Advisor’s Guide to Showing Up Consistently